The Power of Franchising

The Power of Franchising
By Lance Winslow

There is probably no better business model that has ever been created in the history of human commerce than the franchising model. The franchising model has been working well for governments, religious organizations, service clubs, brotherhoods and businesses for hundreds of years. The power of franchising is alive and well along with all of its hybrid models or similar type structures. Such as distributorships, multilevel marketing and licensing programs.

The power of franchising is much about duplicating the success you have had in one region or market and transferring that success to other areas with slight regional variation. In fact evolution works a lot like franchising. The power of franchising takes into consideration adaptations, regional variation and market modifications, as well as small changes that are necessary to tune the dial and remain successful. The power of franchising is alive and well.

The power of franchising works best in free markets without over regulation or incessant litigation. The power of franchising works best when it is a win-win situation for the franchisor and the franchised outlet or franchisee. If you are considering expanding a nonprofit, government agency, religious organization or a business you should look into the fundamentals of the franchise model and the power of franchising. Please consider all this in 2006.